We are officially launching our new and improved Carbon Management Report (CMR). Hey there, Ben here, I lead our Product team here at Trace and I wanted to give you the rundown on why we’re building the tools to help you tell credible and transparent stories about sustainability. 

One question we're asked on a daily basis is 'how can I communicate impact without risk of greenwashing?' With the ACCC’s continued focus on evidence-based claims, and their accelerated mission to eradicate misleading and deceptive messaging on environmental impact - businesses are more nervous than ever before. Unfortunately, this regulatory shift has led to greenhushing: businesses who are taking steps to be greener, cleaner and meaner (no, not really meaner) are more likely to stay quiet about their good work for fear of reprisal.  

Here at Trace, we want businesses to know that the answer to credible communication is simple: be transparent and back up your claims with data. That's why we've built our CMR, to help you communicate your climate goals, progress to date and plans for the future in a way that your stakeholders will love. How do we know this is the right solution? We've tested this report with consumers, business owners, investors.... and they all love it!

Credibly communicating your carbon management progress is not just a marketing exercise, it's also a risk management, corporate communications, revenue retention and employee engagement exercise. Our CMR will help you deliver data-driven, credible communications to your most important stakeholders: employees, customers, prospects, investors, regulators & board.

That being said, we certainly haven’t shied away from good aesthetics. We know that storytelling requires colourful, clear and engaging tools - so you’ll find a lot of our personality scattered throughout this very serious (but beautiful) report.